You Suck at eMail (Part 2)

Written By Derek Peters

Writing eMails Busy People Will Actually Read

Email is about power dynamics.

You’re not a peasant — but you’re not equals either. You’re a valuable professional reaching out to someone who gets 100+ emails a day.

Your job is to respect their time.

Research Is Not Stalking

Before you write:

  • Check their website

  • Skim social media

  • Look for interviews, awards, or articles

  • Learn where they work

  • Know the coffee shop near their office

This lets you sound human instead of generic.

The Subject Line Decides Everything

If your subject line fails, nothing else matters.

Good subject lines:

  • Spark curiosity

  • Feel personal

  • Sound human

Examples:

  • Great Content Shot Anywhere — We Love to See It

  • Hello from the Other Side (of Centerville)

  • Vintage Motorbike Enthusiast Will Buy You a Killian’s Red This Week

The Email Structure That Works

The Opening

Match your greeting to their age and culture.

  • “Dear Mrs. Thomas” (over 50)

  • “Hi Sam” (20s–40s)

Never:

  • “Yo”

  • “To whom it may concern”

Be Briefly Polite

A short courtesy line is fine:

I hope this email finds you well.

Then move on.

Compliments (Do This Carefully)

Compliment real work. Be specific. Keep it short.

Congrats on the Gold Addy — that EPB spot was hilarious. I would’ve loved to be in that casting session.

This proves you did your homework.

Say Who You Are and What You Want

Rules:

  • Name the exact role

  • Don’t say “I’ll do anything”

  • Be honest about your skills

  • Position yourself as local

  • You’re a young professional — act like one

Wide–Narrow Strategy

Show focus and flexibility.

  • Director

  • Assistant Director

  • Production Assistant

I’m open to other roles you may have available.

Derek Peters
Next

You suck at eMail (Part 1)